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Cole Rush is a freelance writer, crossword constructor, and creative tinkerer with more than 10 years of experience writing about anything and everything. Cole’s primary area of expertise is the gambling industry, covering the expansion of sportsbooks and online casinos alongside emerging spaces like sweepstakes casinos and prediction markets. Before taking the freelance leap, Cole worked for 6 years in marketing and communications at a major casino and lottery supplier.
Cole’s claim to fame is an appearance on Jimmy Fallon’s Password in 2022, where he played with Jimmy and Heidi Klum to take home a $16,000 payday.
Three days a week, Cole sits at his desk and toils away at the keyboard, writing articles and in-depth reviews of casinos, prediction markets platforms, AI, and more. The other two days, he spends at home with his daughter, living the part-time stay-at-home dad dream.
Experience
- Casino
- Sports Betting
- Lifestyle
Articles by Cole Rush
Life’s a Gamble: Is Gold a Risky Bet After Stunning 67% Run?
Gold has a reputation as the safe gamble, the bet you make when you don't want to bet at all. A 67% year, a 45% crash, and a 20-year losing streak say otherwise. Here's what the actual numbers say about betting on shiny rocks.
By Cole Rush
What Would Prediction Markets Have Looked Like in The Odyssey?
Prediction markets have priced elections, IPOs, and awards shows. Here's how traders would have priced Troy's fall, the Cyclops, the Sirens, and Odysseus's 20-year commute home, with real market logic and zero hindsight.
By Cole Rush
Who Are the 5 Cheapest Owners in Sports?
Some of the world's richest sports owners have built reputations for spending like they're broke. We ranked the five worst offenders, and tested whether the reputation actually holds up against the numbers.
By Cole Rush
Airfare Isn't a Puzzle. It's a Bet, and the Airline Sets The Odds
The Tuesday-booking myth is dead. What's left is a harder truth: airline pricing is a real-time algorithm setting odds against you, not a puzzle with a hidden answer. Here's how to bet it smarter.
By Cole Rush
A Slot Machine Built on Kalshi Raises Bigger Questions
A Betr executive built a working slot machine on top of Kalshi's real-money contracts, then got blocked for it. The interface was gambling. The infrastructure underneath raises a bigger question.
By Cole Rush
Slots 101: Four Things Every New Player Should Know
Slots look like pure chance from the outside, but four mechanics quietly shape every session. Here's what RTP, volatility, bonus features, and bet sizing actually mean before you hit spin for the first time.
By Cole Rush
